The study aimed to explore the relationship among service quality, experience value, satisfaction and repurchase intention loyalty of gift company. The study used a questionnaire-based survey by convenient sampling customers of gift company. 400 questionnaires were distributed and 325 valid questionnaires were collected. Following the purpose of the study, multiple regression analysis was taken. Statistical results and findings were concluded as the following: Service quality has positive influence on experience value, satisfaction and repurchase intention. Experience value has positive influence on satisfaction and repurchase intention. Satisfaction has positive influence on repurchase intention. The service quality of gift company has significant correlation on experience value, satisfaction and repurchase intention. Finally, according to the research results, this study proposed some suggestions could help improve future planning of marketing, strategies for the gift company.