金門國家公園傳統建築民宿之委外經營政策分析

Analysis of B & B Outsourcing Policy of Traditional Houses in Kinmen National Park, Taiwan

許秉翔(Ping-Hsiang Hsu)

《島嶼觀光研究》 9卷3期 (2016/09) Pp. 1-29

摘要

金門國家公園是戰地型國家公園，國家公園管理處由個人委外經營閩式傳統建築或洋樓風格的民宿，除了保存聚落地景之外，並使遊客能體驗金門當地的生活形態與文化習俗，在臺灣的民宿經營管理獨樹一格。研究內容主要在於分析民宿委外經營的政策議題，以個人訪談的方式訪問民宿經營者、國家公園處官員、金門縣政府官員、非營利組織等政策利害關係人，藉以剖析民宿委外經營的關鍵議題。研究結論顯示夥伴關係的落實會因公私部門權力不均等而成效受限；契約執行的協商成本太高，而有改變模式的必要；每年的經營評鑑確有政策引導的功能；民宿委外政策成功地協助金門籍的人才回流，並有鼓勵民間經營者創新的功效；但是在政策的民眾參與方面仍有待加強。

關鍵字

民宿 ； 金門國家公園 ； 傳統建築 ； 委外經營 ； 島嶼觀光

並列摘要

Kinmen National Park is famous as war battlefield, and its world's best preserved villages of southern Fujian traditional houses. The outsourcing policy enable the visitors not only to be engaged in tourism activities, but also enjoyed daily living and local culture. The main content of this research is to analyze the policy issues of outsourcing by personal interviews, including Bed & Breakfast operators, National Park Service officials, the Kinmen county government officials, NGO leaders and other policy stakeholders. The findings are listed as below: the achievement of partnership is limited by the power imbalance between public and private sectors; the negotiation cost is pretty high during the implementation of contract, therefore there is a need for changing contract model; annual evaluation meeting works effectively related to new policy orientation; brain drain and innovation activities are successfully derived by the outsourcing policy. However, the degree of citizen participation in Kinmen National Park policy is still not satisfied.

並列關鍵字

Bed & Breakfast ； Kinmen National Park ； Traditional Houses ； Outsourcing ； Island Tourism

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