「寓工作於樂」旅行社從業人員玩興特質之概念化與量表指標建構之研究－以高雄市旅行業為例

旅遊業創造的是一種快樂的感受與幸福的氣息，本研究以問卷方式獲得旅行社從業人員玩興特質現況與推估之模式，研究工具主要參考並修正余嬪「成人玩興量表」。資料經Amos20.0版統計軟體執行結構方程模式中的驗證式因素分析，研究結果顯示旅行社從業人員玩興量表有良好的信、效度、收斂效度、區別效度、組成信度、平均變異數萃取量、交叉效度、共同方法變異、統計檢定力均通過檢驗。實證結果發現，旅行社從業人員玩興特質量表驗證式因素分析模式是一個有效的建構，旅遊業人員玩興特質的知覺現況為正面的認知並得知多是從內心自發的引導，旅行社從業人員可以藉由適當合宜的玩興發揮，從工作上尋找快樂的點及有趣的事，是一種工作與玩興之間快樂結合。

關鍵字

旅行社從業人員；玩興；結構方程模式；驗證式因素分析

並列摘要

The industry of travel agency creates an atmosphere of happiness and blessed feeling. This study acquired the travel agents' character in enjoyment and working and estimating modes. Research tools were mainly received and modified from Adult Playfulness Inventory invented by Pin Yu. Data analyzed by confirmatory factor analysis in structural equation modeling in the SPSS software Amos 20.0 version. Results revealed that the Travel Agents' Playfulness Inventory manifested good reliability and validity, convergent validity, discriminant validity, component reliability, average variance extracted, cross validity, common method variance, statistical power. Results of this empirical research reflected that Travel Agents' Playfulness Inventory is an effective construction; they discover happy and interesting events by properly bring playfulness into work and combine them together without conflicts.

並列關鍵字

Travel agents ； Playfulness ； Structural Equation Modeling ； Confirmatory Factor Analysis

參考文獻

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交通部觀光局觀光統計年報(2017)，【線上資源】，來源：http://admin.taiwan.net.tw/public/public.aspx