想解決什麼社會問題？社團負責人之社會企業創業意圖研究

What Types of Social Problems Do You Want to Resolve? Social Entrepreneurial Intentions of Student Society Leaders

梁朝雲(Chaoyun Liang)

《學生事務與輔導》 58卷3期 (2019/12) Pp. 8-25

https://doi.org/10.6506/SAGC.201912_58(3).0003

摘要

本文為「未來社會企業家」系列研究最終篇，採問卷調查法並應用獨立樣本，探討欲解決社會問題種類對社團負責人之社會企業創業意圖的影響。基礎於Mair與Noboa（2006）所提學理，本研究自所收集到的問卷中篩選出392份，根據「社會不平等」、「偏差與福祉」、「社會制度」、「全球性」四類社會問題進行分析。驗證性因素分析顯示，本研究各量表因素結構與前兩次研究著作相同。多元迴歸分析顯示，影響社會企業創業意圖最深遠的仍是創業創造力，其次依序為：凝聚型社會資本與支持、利害關係人觀點，和股東觀點。對想要解決「社會不平等」問題的社團負責人而言，凝聚型社會資本與支持對其社會企業創業意圖影響相對較大；對想要解決「偏差與福祉」問題的社團負責人來講，創業創造力對其社會企業創業意圖影響相對更大；對想要解決「社會制度」問題的社團負責人而言，凝聚型社會資本與利害關係人觀點對其社會企業創業意圖的效果較強；而對想要解決「全球性」問題的社團負責人來講，情感同理心和利害關係人觀點對其社會企業創業意圖的效果更強。研究者針對分析結果進行學術討論，並依照欲解決社會問題種類分別給予社團輔導若干實務建議。

關鍵字

大專院校 ； 社會企業 ； 社會問題種類 ； 社團負責人 ； 創業意圖

並列摘要

This is the final paper of a research project on future social entrepreneurs. A questionnaire survey of an independent sample investigated the influence of different types of social problems on the social entrepreneurial intentions (SEIs) of society leaders among universities in Taiwan. Based on the study by Mair and Noboa (2006), we collected and analyzed the SEIs of 392 valid samples against four problem types, namely social inequality, deviance and wellbeing, social institutions, and global problems. The confirmatory factor analysis supported the factor structures of the five scales used in the current study. The results of the multiple regression analysis indicated that overall, entrepreneurial creativity was the most influential positive factor, followed by bonding social capital and support, the stakeholder perspective, and the stockholder perspective. Respectively and comparatively, for society leaders intending to confront problems related to social inequality, bonding social capital and support had a stronger influence on their SEIs than those concerning other types of social problems; for leaders intending to resolve problems related to deviance and wellbeing, entrepreneurial creativity had a greater impact on their SEIs than those concerning other problems; for leaders intending to handle problems related to social institutions, bonding social capital and the stakeholder perspective had a stronger influence on their SEIs than those concerning other problems; for leaders intending to resolve problems related to global problems, affective empathy and the stakeholder perspective had a greater impact on their SEIs than those concerning other problems. This paper discusses these results and provides suggestions for guiding student societies.

並列關鍵字

college and university ； social enterprise ； types of social problems ； student society leader ； entrepreneurial intention

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