術道之衡與範式轉移－香港浸會大學傳媒教育個案

From Balancing ＂Skills＂ and ＂Principles＂ to Paradigm Shift-A Case Study of Hong Kong Baptist University in Teaching Journalism and Communication

陳璁(Chen, Cong) ； 黃煜(Huang, Yu)

《傳播研究與實踐》 11卷2期 (2021/07) Pp. 153-172

https://doi.org/10.6123/JCRP.202107_11(2).0007

摘要

進入21世紀，互聯網、大數據、人工智能等技術迅速崛起；其發展為傳媒業帶來巨變，對應為傳媒教育也帶來了質的變化。以人文教育為本的新聞傳媒教育，與科技快速擴張本身存在與生俱來的張力與矛盾，在洶湧的傳媒科技革命浪潮下，傳媒教育是否應讓科技知識作範式主導？本文以香港浸會大學傳理學院為案例，從知識社會學角度分析新聞與傳播教育在新的社會環境和媒體生態下的情境和發展，著重探討科技對傳媒教育知識和課程的影響與挑戰，並以範式轉移的視角審視該領域的變革。

關鍵字

知識社會學 ； 案例分析 ； 新聞及傳播教育

並列摘要

In the 21st century, the fast-growing development of the Internet, big data, artificial intelligence (AI) and other technologies have brought about tremendous changes in the media industry, and correspondingly brought qualitative changes to education in journalism and communication. Inevitably, the humanistic nature of journalism education has inherent tensions and contradictions with the rapid expansion of science and technology. Under such circumstances, should science and technology dominate the paradigm in the area of education in journalism and communication in the digital age? Drawing on theoretical contributions from the theory of sociology of knowledge, this article assesses the current situation and development of education in journalism and communication in Hong Kong based on a case study of the School of Communication of Hong Kong Baptist University by analyzing its history and approaches in dealing with the ever-changing social environment and media ecology. Some noteworthy findings have been drawn from the analysis. The changes in the curriculum, in particular, have revealed the paradigm shift in education in journalism and communication.

並列關鍵字

sociology of knowledge ； case study ； education in journalism and communication

參考文獻

Greenberg, S. (2007). Theory and practice in journalism education. Journal of Media Practice, 8, 289-303. https://doi.org/10.1386/jmpr.8.3.289_1

李文、滿子梵（2018）。〈香港媒體主管個人專訪〉，李文、黃煜（編），《香港媒體數碼發展報告 2018》，頁 36-57。香港：中華書局。

周淑卿（1995）。〈教育知識社會學的幾個重要概念〉，《空大學訊》，157：49-52。

胡少偉（2017）。〈香港高等教育的發展及國際化現況〉，《香港教師中心學報》，16：55-69。

俞旭、朱立、朵志群（1998）。〈香港四所院校新聞教育之比較〉，《新聞與傳播研究》，1：21-33。