東方文化美學應用於當代海報設計之研究－以陳幼堅為例

本研究以KJ法進行陳幼堅海報設計作品的分析，結合文獻探討的方式，歸納東方美學的定義，以及當代海報設計的準則，並以兩者進行交叉舉證。研究發現，陳幼堅的設計作品特色除了東西合併，巧妙運用文化元素之外，更發現其慣用手法為：以相同元素經重新詮釋後，以另一種樣貌呈現，搭配特殊的東方技法與西方構圖方式，造就他鮮明的特色。研究最後從陳幼堅的作品分析發現，東方文化美學對於海報設計所具備的三點影響，其一為相互性，無生命的東方美學精神與設計師的思維在同一個畫面內相互作用，增添了海報組織結構及生命力；其二為融合性，不同美學在海報上進行衝擊，形成不同的美學，不僅豐厚了設計師的創意，還表現出更多的情感；其三為突破性，用美學的特點去詮釋設計師的思想，增加海報的價值。

關鍵字

海報；東方美學；文化；當代設計；陳幼堅

並列摘要

This research uses literature review to generalize the definition of Oriental aesthetic, and the norms of contemporary poster design. By analyzing Chan's poster design, proceed cross-proof. Knew by the research, the features of Chan's design are the fusion of Oriental and Western cultures, and using culture elements ingeniously. Further, this study found out his habitually technique. After redefining the same elements, a different form appears. By coordinating distinctive Oriental technique and Western composition, Chan achieve his own unique style. In the end, this study discover three way how Oriental culture influence poster design. First is reciprocity, inorganic Oriental aesthetics spirit interacts with designer's idea in a same frame. Reciprocity increases the organization structure and vitality. Second is fusion, every kind of aesthetics clash together, which come into a whole new aesthetics. Fusions not only enrich designer's creativity, but also express much more emotion. Last is a ”Breakthrough”. With the aesthetic point of view to translate designer's idea, in the end, to increase the poster's value.