從運動觀光拓展城市營銷經濟效益分析－金廈聯合舉辦世界頂級“鐵人三項”國際賽事探索

The economic benefits analysis of sports tourism-Jin-Xia jointly organizing the world's top international triathlon competitions

劉丁己(Matthew Liu) ； 董燊(Tung Shen) ； 張家麟(Chialing Chang)

《休閒運動保健學報》 13期 (2017/07) Pp. 35-45

https://doi.org/10.6204/JRSHP.201707_(13).0003

摘要

金門與廈門一水之隔，從文化、信仰、生活、習俗、家族、宗教等主客觀條件上來看均為一體，今日的政治現況雖暫為分治分理，但是在兩岸政治氛圍日趨和解的情況下，同城化相輔相成發展是兩地日後的必然趨勢！暫且規避政治的紛擾來說，體育發展是兩地共創區域經濟的重要手段之一，本文以金廈聯合舉辦世界頂級鐵人三項國際賽事為契機，在兩地原有基礎上，運用運動觀光項目，來拓展城市營銷，達到經濟發展目的，這實為結合金廈地區產，學，官三界，整合資源的最佳方式，並可將金門廈門藉國際頂級鐵人三項賽事行銷全球，創造金廈地區財富效益增長，開發世界知名城市及運動品牌！

關鍵字

鐵人三項城市營銷 ； 運動觀光 ； 經濟發展 ； 廈門 ； 金門

並列摘要

Kinmen and Xiamen, separated by the ocean, are integrative in their cultures, beliefs, life, customs, family and religions in the view of subjective and objective conditions. Although they are governed separately, urban integration and complementary development is the inevitable trend with the increasingly harmonious cross-strait political environment. Puting aside the political troubles, the sports development is an important mean to create regional economy together. In this paper, taking the opportunity of Jin-Xia jointly organizing the world's top international triathlon competitions, we suggest to develop sports tourism project to expand urban marketing, and promote economic development, which is indeed the best way to combine Jin-Xia's industry, academia, government and to integrate the resources. Furthermore, this will help to introduce Kinmen and Xiamen to the world by the top international triathlon competitions, and to create Jin-Xia's wealth and benefit growth and develop the world-renowned cities and sports brand!

並列關鍵字

Triathlon Urban Marketing ； Sport Tourism ； Economic Development ； Xiamen ； Kinmen