美容人才培訓中心競爭優勢之探討

The Study of Competitive Advantages of Beauty Training Center

王癸元(Wang, Kuei-Yuan) ； 張玉瑋(Chang, Yu-Wei) ； 薛麗娟(Hsueh, Li-Chuan)

《藝見學刊》 19期 (2020/04) Pp. 141-155

https://doi.org/10.6207/ART-VISION.202004_(19).141-155

摘要

本研究旨在探討美容人才培訓中心之競爭優勢，透過個案實證研究，在產業分析與競爭策略分析的架構下，以美容培訓中心產業為研究對象，分析該產業之環境與個案業者營運現況，進而透過產業關鍵成功因素分析，結合個案業者之獨特競爭能力，以建構其位於美容培訓中心產業獨特之競爭優勢；並依據研究結果提出建議與說明，藉以提供相關單位及後續研究者之參考依據。

關鍵字

美容人才培訓中心 ； 競爭優勢與競爭策略 ； 資源基礎理論 ； SWOT分析 ； 深度訪談

並列摘要

The purpose of this study is to explore the competitive advantages of the beauty training centers. Under the framework of industry analysis and competition strategy analysis, the beauty training center industry is taken as the sample to analyze the environment of the beauty training center industry and the current operation situation of the sample through the case-based empirical research. This study further combined the analysis of key success factor and the unique competitive ability of the sample to help the owner to construct its unique competitive advantages in the beauty training center industry. Based on these research results, commends and explanations are provided to provide reference for the relevant units and follow-up researchers.

並列關鍵字

Beauty Training Center ； Competitive Advantage and Competitive Strategy ； Resource-Based theory ； SWOT Analysis ； In-Depth Interview