探討使用虛擬實境對看屋意圖之影響

隨著資訊科技之進步，房仲業者之帶領購屋者看屋服務隨其演進。早期購屋者需逐戶賞屋，在WWW之後進入房仲網瀏覽各房屋照片，近期虛擬實境發展後可藉由其虛擬技術使看屋者能身歷其境之新型態看屋服務。本研究企圖探討使用虛擬實境對看屋意圖之影響，其中以最新720度環景模式之虛擬實境技術而進行房仲業者所提供之看屋服務。透過本研究與房仲業合作建置虛擬看屋之實境以提供看屋者受測，分別進行傳統看屋服務與使用虛擬實境之看屋服務，看屋者先進行傳統看屋服務並填寫相關問卷，於兩週之後，再進行虛擬實境看屋體驗與對其填寫問卷。實證分析以科技接受模式為基礎建構知覺問卷，問卷形式採用李克特量表發放，將其回收後以SPSS進行分析。研究結果顯示看屋者多半傾向「所見即是所得」，在「知覺有用性」及「知覺易用性」顯示購屋者認為最新720度環景虛擬實境之看屋服務的確相較於傳統看屋方便的、容易的且使用不困難的，研究結果建議未來房仲業者在資源許可狀態下可以建置虛擬實境看屋模式給購屋者作為看屋輔助之用。

關鍵字

虛擬實境；科技接受模式；看屋服務

並列摘要

For the development of information technology, the house-brokers help buyers to find house have been changed. Early home buyers need to go door-to-door to look for the house. After the WWW, they visit the real estate websites to browse photos of houses. Recently, the virtual reality (VR) technology development, they are able to utilize the VR technology to increasing their experience. This study attempts to explore the impact of the usage of the VR technology on their looking for the house, including the newest VR technology of the 720 degree landscape to the viewing houses. In the experiments, this study cooperates with house-brokers to set a VR house to their customers. Their customers will separately use the traditional ways and the VR viewing houses. Their customers will first use the traditional way to the viewing houses. After two-weeks, they use a VR viewing houses respectively. In the empirical experiments, the perceptual questionnaires based on the technology acceptance model are implementing. The questionnaire form is designed by the Likert scale, which is analyzed by SPSS. The results of the study show that most of the customers tend to ＂what you see is what you get＂. In the ＂ Perceived usefulness ＂ and ＂perceived ease of use＂, it is that the viewing houses users think the latest 720-degree view of the VR is indeed convenient, easy, and easy to use. This study suggests that the house-brokers can use the VR technology on viewing houses for the future.

並列關鍵字

Virtual Reality Technology ； Technology Acceptance Model ； Viewing Houses

參考文獻

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探討使用虛擬實境對看屋意圖之影響

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