臺灣機器腳踏車修護業e化現況分析

An Empirical study of the Implementation of E-Business in the Motorcycle Repair Industry in Taiwan

吳明果(Ming-Kuo Wu)

《康大學報》 1卷1期 (2011/12) Pp. 76-90

https://doi.org/10.7079/JUKN.201112.0076

摘要

由於知識經濟時代來臨，產業漸趨網路化，企業e化已成為企業提高核心競爭力的主要關鍵。而企業進行ｅ化所採的新興資訊科技並非全部適用於全部的企業上，所以當企業在引用資訊科技時除了重視資訊科技的功能外，亦需考慮到整個產業競爭模式的影響與相互之間的牽動。台灣機器腳踏車修護因自由化、國際化的發展，使其經營層面面臨了急遽的變化，加上相關資訊科技的日新月異，改變了機器腳踏車修護的競爭型態，如何有效運用最新資訊科技、降低作業成本，提高服務的差異化，取得先佔優勢，應是台灣機器腳踏車修護未來必須努力的方向。本研究經由e化現況分析後發現：（1）雇主認為可以很清楚了解整個公司營運狀況（2）員工認為可以提高作業效率（3）資訊軟體系統可同時符合客戶需求，又能提高作業效率（4）消費者可以透過網路討論區等操作介面軟體，了解維修紀錄、保險、驗車和滿意度等進行消費者與公司或消費者之間的討論之運用（5）業者認為使用之資訊軟體系統為影響各大公司競爭力的最佳資訊科技組合。此外發現台灣之機器腳踏車修護業已經具備完整的資訊基本架構系統，進行企業e化工作，針對未來企業在數位化後所將面臨的課題與競爭難題，已經提出因應對策，認真思考全球化市場下的優勢與競爭策略。

關鍵字

企業e化 ； 機器腳踏車修護業 ； e化要素

並列摘要

Since the coming of the era of the knowledge economy, e-commerce has become a key strategy for many businesses to promote their core competitiveness. However, not all aspects of information technology are appropriate to all enterprises. The way IT is implemented will depend on the modes of competition within the entire industry, and the forms of interaction between competitors. Due to the trend towards globalization and the development of information technology, the patterns of operation in the Taiwan Motorcycle Repair Industry have changed dramatically in recent years. Therefore, it has become important for this industry to find ways to apply financial information technology to reduce costs and add to the value of service. Through an empirical analysis of current applications of e-business in this industry, this research found: (1) employers generally believe they can understand the operation of their entire company; (2) employees believe they can increase work efficiency; (3) software systems can both meet the needs of customers and increase work efficiency; (4) consumers can use various forms of interface on the internet, such as discussion boards, to engage in interaction with companies and other consumers about issues such as maintenance records, insurance, car inspections and customer satisfaction; and (5) dealers believe that the information software system they use is the best technology for increasing the competitiveness of big companies. This study also found that the motorcycle and bicycle maintenance industry in Taiwan already has a complete basic IT framework, is already engaged in e-commerce, and in response to the difficult issues that will be faced by the industry in the future, has already begun to introduce policies and develop strategies for developing competitiveness for the era of globalized markets.

並列關鍵字

e-Business ； Motorcycle Repair Industry ； e-Business Elements