鄉村振興視角下休閒農業扶貧的問題與對策：四川宜賓發展茶文化旅遊為例

The Problems and Possible Solutions to Pro-Poor-Tourism of Leisure Agriculture Within the Aspects of Rural Revitalization: an Empirical Study of Developing Tea Culture Tourism at Yibin, Sichuan

顏財發(Tsaifa Yen)

《全球科技管理與教育期刊》 8卷3期 (2019/12) Pp. 1-17

https://doi.org/10.6617/GTME.201912_8(3).0001

摘要

由於改革開放，我國經濟與科技正邁向高水平發展。然而，部分鄉村地區仍存在貧困問題。鄉村振興戰略的產生，即是為了處理鄉村地區問題。本文主旨為探討鄉村振興視角下，宜賓在發展茶文化旅遊會面臨的問題與對策，透過在宜賓茶葉年會訪談參展廠商與參訪民眾，釐清發展茶文化旅遊的思路。研究發現，在發展休閒農業的過程中，茶文化旅遊扶貧可能面臨三大面向問題，即生產面、行銷面以及景點設施與活動面問題。依據文本分析，生產面共擷取出25個次題目，行銷面共擷取出29個次題目，景點設施與活動面共擷取出13個次題目。據此，本研究提出政府部門應強化政策宣傳等建議，供政府、茶企業與後續研究參考。

關鍵字

鄉村振興 ； 休閒農業 ； 扶貧旅遊 ； 茶文化旅遊

並列摘要

Because of reform and opening, china's economy and technology is advancing to ever higher levels. However, poor problems are still troubled within a part of rural area. The strategy of rural revitalization is found to solve such problems in rural area. This study aims at investigating the problems and policies for the development of tea culture tourism at Yibin within the aspects of rural revitalization. In order to verifying the mentality of the development of tea culture tourism, data was collected by interviewing the attenders of tea firms and residents on the second annual conference of tea trade. The findings show that three dimensions were found while developing the leisure agriculture and they were problems of production, marketing, and sites, facilities and activities. Based on the context analysis, a number of 25 sub-items were extracted in production dimension; a total of 29 sub-items were extracted in marketing dimension; and 13 sub-items were extracted in sites, facilities and activities dimension. Therefore, such as the efficiency of policy promotion by the government was suggested by the study. Similarity, some more suggestions were drawn to the tea firms and further studies.

並列關鍵字

Rural Revitalization ； Leisure Agriculture ； Pro-Poor Tourism ； Tea Culture Tourism