價值觀與旅遊特色關係之研究－以女性護士與女性中小學教師之城市與鄉村旅遊為例

A Study of the Relationships among Personal Values, Urban and Rural Travel Characteristics for Female Nurses, Primary and Secondary School Teachers

高立學(Li-Shiue Gau)

《休閒事業研究》 12卷1期 (2014/03) Pp. 18-36

https://doi.org/10.6746/LIR.201403_12(1).0002

摘要

本研究目的調查女護士和中小學女老師價值觀和重視城市或鄉村旅遊特色的連結。研究方法為詢問162位女護士和180位國中、國小女老師在九項城市旅遊特色和九項鄉村旅遊特色的重視程度，受訪者並回答40個價值觀在其日常生活中的重要性。逐步迴歸分析結果顯示重視鄉村旅遊特色的女護士和女老師皆重視普世性取向（universalism）的價值，女老師連結的另一個價值觀為自我定向（self-direction）取向。在重視城市旅遊特色方面，護士和老師呈現不同的價值觀連結，護士連結的價值觀為成就取向（achievement）和享樂主義取向（hedonism），而老師連結的價值觀為自我定向取向。老師和護士在鄉村旅遊的價值連結比城市旅遊有較高重疊性。鄉村和城市旅遊皆能滿足老師的自我定向價值，但滿足護士相對的價值。

關鍵字

價值觀 ； 城市旅遊 ； 鄉村旅遊 ； 旅遊特色

並列摘要

Female nurses and female teachers extend the mother's roles in caring for the sick and stimulating children's minds. The personal values and leisure activities of the two professional groups may affect their job performance and are worthy of attention. The purpose of this study is to investigate which personal values of female nurses and elementary and junior high school teachers are associated with characteristics of urban and rural travels. Questionnaires were utilized to ask 162 nurses and 180 school teachers about their preferences to nine characteristics of urban travels and nine characteristics of rural travels and about 40 values for the importance in their daily lives. Stepwise regression analyses showed that universalism was associated with rural travels for nurses and teachers. For teachers, another value type self-direction was also associated with rural travels. For urban travels, nurses and teachers had different value connections. While teachers associated urban travels with self-direction, nurses associated with achievement and hedonism. Teachers and nurses had a higher overlap in values associated with rural travels than with urban travels. Rural and urban tourism can both meet the teacher's self-directed values, but meet the nurses' contrary values.

並列關鍵字

value ； urban travel ； rural travel ； travel characteristic