影響生態旅遊發展因素與衝擊分析－以大鵬灣國家風景區為例

Analysis of Influence Factors and the Impact of Eco-Tourism-A Case Study of the Da-Peng Bay National Scenic Area

錢銘貴(Ming-Kuei Chien)

《休閒事業研究》 13卷1期 (2015/03) Pp. 31-46

https://doi.org/10.6746/LIR.201503_13(1).0003

摘要

在全球化的激烈競爭下，台灣也必須快速有效地推展生態旅遊，台灣觀光主管機關甚早就注意到生態旅遊的發展的重要性，其中許多政策也都已經逐步展開，因為政府的積極作為，促成了國內生態旅遊的蓬勃發展。然不論政府法令政策，生態旅遊遊客的環境知識、環境態度以及當地經濟發展等因素均會直接或間接影響旅遊地區發展生態旅遊。本研究主要目的在探討影響地區發展生態旅遊因素與其衝擊分析。本研究以到訪大鵬灣國家風景區從事生態旅遊遊客為對象，採立意抽樣（purposive sampling）的方式進行問卷調查，所蒐集之資料以SPSS 18.0進行描述性統計分析，LISREL 8.7進行驗證性因素分析以及研究構念間關係的檢驗。研究結果發現政府法令政策、環境知識、環境態度對生態旅遊，以及生態旅遊對發展衝擊有顯著正向影響。

關鍵字

環境知識 ； 環境態度 ； 發展衝擊

並列摘要

In the global competition, Taiwan has to promote eco-tourism effectively. The Taiwan government of tourism management has noted the importance of the development eco-tourism. These policies are already being carried out. Because the Government contributed to the development of eco-tourism the Government Decree law, environmental policy, environmental knowledge, environmental attitudes and economic development factors will directly or indirectly impact tourism eco-tourism development positively. The purpose of this study was to explore the impact of developing eco-tourism and impact analysis. The population of this study is Dapeng Bay national scenic area tourists. It uses purposive sampling (purposive sampling) conducted a questionnaire survey, the information gathered by SPSS 18.0 descriptive statistics analysis, confirmatory factor analysis of LISREL 8.7. Results of this study will provide the domestic development of eco-tourism policy reference, for the establishment of the institute evaluation framework, but also serve as reference in future studies. The results of research finds that law and policy, Environmental Knowledge, Environmental attitudes can affect the eco-tourism and impact on the development.

並列關鍵字

Ecotourism ； Environmental Knowledge ； Environmental attitudes