台灣燈會城市意象、遊憩吸引力與認同感之相關研究

The Study about City Imagery, Attraction of Recreation and Sense of Identity of Taiwan Lantern Festival

李政峰(Cheng-Feng Li) ； 曾干育(Kan-Yu Tseng) ； 李世昌(Shish-Chang Lee)

《休閒事業研究》 18卷1期 (2020/03) Pp. 39-62

https://doi.org/10.6746/LIR.202003_18(1).0003

摘要

本研究旨在探討台灣燈會城巿意象、遊憩吸引力與認同感之關係。研究以立意抽樣方式進行樣本施測，研究對象為台灣燈會參與者。預試問卷發放為50份。正式問卷共計發放250份問卷，有效問卷共計238份，有效回收率為95.20%。結果發現：台灣燈會參與者的性別在遊憩吸引力的「遊憩動機」達顯著；城市意象與遊憩吸引力有典型相關存在；城市意象與遊憩吸引力可有效預測認同感。結論：台灣燈會參與者在遊憩吸引力上女生比男生著重於遊憩動機；而城市意象的吸引力意象、舒適度意象、異地氣氛意象越高，其遊憩吸引力的遊憩環境、自我成長、遊憩動機、自然景觀程度也會越高；城市意象之「自然景觀意象」以及遊憩吸引力之「遊憩動機」可以有效預測認同感。本研究旨在探討台灣燈會城巿意象、遊憩吸引力與認同感之關係。研究以立意抽樣方式進行樣本施測，研究對象為台灣燈會參與者。預試問卷發放為50份。正式問卷共計發放250份問卷，有效問卷共計238份，有效回收率為95.20%。結果發現：台灣燈會參與者的性別在遊憩吸引力的「遊憩動機」達顯著；城市意象與遊憩吸引力有典型相關存在；城市意象與遊憩吸引力可有效預測認同感。結論：台灣燈會參與者在遊憩吸引力上女生比男生著重於遊憩動機；而城市意象的吸引力意象、舒適度意象、異地氣氛意象越高，其遊憩吸引力的遊憩環境、自我成長、遊憩動機、自然景觀程度也會越高；城市意象之「自然景觀意象」以及遊憩吸引力之「遊憩動機」可以有效預測認同感。

關鍵字

遊憩動機 ； 自然景觀意象 ； 認同

並列摘要

The purpose of the study is to explore the relationship between city imagery, the attraction of recreation and the sense of identity of the Taiwan Lantern Festival. The study conducted sample testing by purposive sampling, and the subjects of the study are who have participated in the Taiwan Lantern Festival. The study distributes 250 formal questionnaires after that 50 pre-test questionnaires were distributed. There were 238 valid questionnaires, and the effective recovery percentage of the questionnaires was 95.20%. The result showed that a significant difference of gender of participants of Taiwan Lantern Festival ＂motivation of recreation＂ from the attraction of recreation, and there was also typical correlation between the city imagery and attraction of recreation; city imagery and attraction of recreation could predicted identity effectively. Conclusion: For the participants of Taiwan Lantern Festival, the women pay more attention to the motivation of recreation than the attraction of recreation than mem; the more of attractiveness image, comfort image, and remote atmosphere imagery of city imagery, the recreational environment, self-growth, and motivation of recreation of their recreational attraction, the higher natural landscape was; the ＂natural landscape image＂ of city imagery and the ＂recreational motivation＂ of recreational attraction could predict identity effectively.

並列關鍵字

Motivation ； Image of Natural landscape ； Identity