銀髮族KTV歡唱者目的地意象與沈浸體驗對幸福感影響研究

本研究主要係探討銀髮族KTV歡唱者目的地意象與沈浸體驗對幸福感之實證研究，希望藉由本研究得以瞭解銀髮族目的地意象與沈浸體驗對幸福感情形。研究對象係以銀髮族KTV歡唱者為研究對象，共發放223份問卷，剔除無效問卷15份，回收有效問卷208份，有效回收率為93.27%。結果得知一、不同歡唱頻率之銀髮族KTV歡唱者目的地意象與沈浸體驗達顯著差異性存在，每月不同收入之銀髮族KTV歡唱者目的地意象具有差異性存在；二、銀髮族KTV歡唱者的目的地意象、沉浸體驗與幸褔感都呈顯著正相關；三、銀髮族的目的地意象與沉浸體驗可以預測幸褔感。結論:銀髮族KTV歡唱者目的地意象、沉浸體驗越高則幸褔感的程度也越高，而沉浸體驗的「時間扭曲感」、「專注」與目的地意象的「觀光自然文化」為預測幸褔感的重要因素。

關鍵字

時間扭曲感；專注；觀光自然文化

並列摘要

This research is mainly to explore the empirical research of destination imagery and immersion experience of silver-haired KTV cheerleaders on happiness, hoping to understand the effect of destination imagery and immersion experience of silver-haired people on happiness through this research. The research object is the silver-haired KTV cheerleaders. A total of 223 questionnaires were distributed, 15 invalid questionnaires were excluded, and 208 valid questionnaires were recovered, with an effective recovery rate of 93.27%. The results show that first, the destination image of silver-haired KTV cheerleaders with different singing frequencies and the experience of immersion are sig-nificantly different , and the destination image of silver-haired KTV cheerleaders with different monthly incomes has differences ; Second, silver-haired KTV cheerleaders have different destination images ; The destination image, immersion experience and happiness of ethnic KTV cheerleaders are significantly positively correlated ; third, the destination image and immersion experience of silver-haired people can predict happi-ness . in conclusion: The higher the destination image and immersion experience of sil-ver-haired KTV cheerleaders, the higher the degree of happiness. The "time distortion" and "focus" of the immersion experience and the "tourism and natural culture" of the destination image are predicted an important factor in happiness.

並列關鍵字

Time Distortion ； Focus ； Sightseeing ； Nature and Culture

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