消費者生活風格導入文化創意商品設計之研究－以臺灣樂活風格為例

Introducing Cultural and Creative Product Design to Consumers' Lifestyle-A Case Study on LOHAS

林崇宏(Chung-Hung Lin) ； 曾帆龍(Fan-Lung Tseng)

《台灣首府大學學報》 4期 (2013/10) Pp. 115-143

https://doi.org/10.6607/BTSU.2013.4.7

摘要

「樂活生活」已成為一種流行的風潮，它牽動著整個社會的生活走向與趨勢，所呈現的商品設計型式，是樂活生活族的重心，也是表達樂活族體驗生活心情的一種媒介物。本研究主要以「臺灣樂活文化的生活風格」做為一種新的設計元素導入文化創意商品設計。研究以文獻分析法針對樂活概念、生活風格及文化創意等相關資料進行分析；接著採用半結構式深度訪談法，訪問的對象為具有樂活傾向的專家學者，將獲得的資訊做為問卷調查的依據，探討他們對於樂活生活的認知、行為以及會影響他們生活風格的因素等；並將所歸納的資訊互相交叉比對，以定義本土化的樂活型式，並且萃取其中代表性的文化特徵。本研究預期成果為探討與分析臺灣樂活生活風格的核心特徵，透過設計的手法，將樂活生活之精神涵養，轉化為適合臺灣的樂活設計元素，並將其特徵風格融入於產品的內涵，進而發展出臺灣樂活風格之文化創意產品。

關鍵字

樂活 ； 生活風格 ； 文化創意 ； 商品設計

並列摘要

LOHAS has recently become a trend influencing the life trend of the society. The presented product design is the focus of the people in LOHAS as well as a medium for LOHAS experiencing the life. Having ”the lifestyles of LOHAS in Taiwan” as a new design element, it is introduced to cultural and creative product design. With literature review, the concept of LOHAS, lifestyles, and culture and creation are first proceeded analyses for the core value of LOHAS. Furthermore, with semi-structural in-depth interviews, experts and researchers tending to LOHAS are interviewed for the reference of questionnaire survey. The cognition and behaviors of LOHAS and the factors in the lifestyles are discussed. The concluded information is cross-compared to define the local styles of LOHAS and extract the representative cultural characteristics. This study aims to discuss and analyze the core characteristics of LOHAS. With design, the spirit of LOHAS is transformed into the design elements for LOHAS in Taiwan. Moreover, the characteristic styles are integrated into the products for cultural and creative products with Taiwanese LOHAS.

並列關鍵字

LOHAS ； lifestyle ； cultural and creative ； product design