事業非價格垂直限制行爲之公平法適用問題－以管理觀點探討企業之實施動機

The Application of non-price Vertical Restraint of Fair Trade Law-The Investigation of the Motivation from Managerial Perspective

王俊人(Jun-Ren Wang)

《國立體育學院論叢》 15卷2期 (2005/04) Pp. 141-155

https://doi.org/10.6591/JPES.2005.04.14

摘要

公平交易法施行迄今，雖有數量頗多的不公平競爭案件必須適用第十九條之規定來加以處理，但在執法的過程中，所遭遇到的最大問題是如何將反映經濟評價的經濟分析納入執法所據之合理性標準之下，讓學理上所稱之「合理原則」能真正的落實在公平法第十九條的執行過程中。在處理這類型的案件時，歐美實務通常會借重經濟分析的方法來形成其判斷，而這種將經濟分析涵蓋在內以探究企業經營者採行垂直交易限制之理念爲據的方法，爲本研究的主要研究目的。基本上，本研究以官方座談資玖爲基礎，分析的焦點在於汽車、鮮乳、水泥及高壓氣體等四產業在其通路契約中所涉及的垂直非價格交易限制問題，主要探討二大類非價格垂直交易限制，包括搭售、交易地區限制與排他性交易限制，並將所得評斷其是否合法之準則以及判斷變數提供給公平會參考。

關鍵字

公平交易法 ； 非價格垂直限制 ； 搭售 ； 獨家交易 ； 內容分析法

並列摘要

Since the entering into force of the Fair Law of Taiwan, several vertical restraint cases relation to the application of Article 19, Section1, Paragraph 6 of the Fair Trade Law have been adjudicated. When so did, how to apply the ”rules of reason” and how to include the utility of economic analysis throughout the enforcement procedure were the major issue encountered by the Fair Trade Commission. Therefore, it has been the purpose of the research. To propose the role of economic analysis and to clarify the contents of the rule of reason pending the adjudication of a non-price vertical restraint case. Basing on the record and data collected by the Fair Trade Commission, this research focuses on the non-price vertical restraints relating to marketing arrangement of Auto, Milk, Cement and Hydro-Air industries. Two non-price vertical restraints are covered in this research. Those are tying, market division and exclusive distributionship. After the analysis, this research proposes the criteria for determining the legality of a vertical restraint, as well as the variable to be considered when applying the criteria.

並列關鍵字

Fair Trade Law ； non-price restraints ； tying ； exclusive distributionship ； content analysis

參考文獻

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