以微笑單車進行城市旅遊之遊客其資訊搜尋程度、休閒行為與休閒效益關係之研究

台北市政府交通局所規劃之Youbike使用率與使用者人數逐年攀升，顯示國人在運動休閒活動方面的參與和興趣也越趨濃厚。但有關騎乘參與城市旅遊之遊客其資訊搜尋程度、休閒行為與休閒效益之關係並不清楚。本研究主要目的為探討遊客騎乘Youbike參與城市旅遊時之資訊搜尋程度、休閒行為與休閒效益間之關係。採用便利抽樣進行問卷資料收集。研究對象為到台北市騎乘Youbike參與城市旅遊活動之遊客，共發放332份問卷，有效問卷317份，以單因子變異數分析、獨立樣本t檢定及迴歸等統計分析方法進行資料分析。結果顯示參與城市旅遊的遊客之休閒行為，在年齡、職業、居住地與月收入等不同背景上有顯著差異。在休閒效益之感受上會隨教育程度越高休閒效益感受越低之現象；參與城市旅遊之遊客在資訊搜尋程度越高時，會減少其搭乘公車時間；參與城市旅遊之遊客在資訊搜尋程度越高時，其休閒效益也會相對提高，參與城市旅遊之遊客在搭乘公車時間越少時，其休閒效益也會相對提高。

關鍵字

微笑單車；資訊搜尋程度；休閒行為；休閒效益

並列摘要

Utilization rate and users' number of Youbike, which was organized by Taipei City Government, had increased steadily recently. This showed that people in Taiwan had strong interests in participating in sports-related activities. However, the relationships among information search level, leisure and recreational benefits of behavior was still not clear. The purpose of this study was to investigate these relationships. Convenience sampling technique had been applied to collect data. Tourists utilizing Youbike to conduct city tours in Taipei metropolitan were been investigated. A total of 332 questionnaires, 317 valid questionnaires, were been collected. one-way analysis of variance, independent student t-test, Pearson correction analysis and regression statistical analysis were been applied to explicate the data. The results showed that there were significant differences of leisure behavior in age, occupation, place of residence and monthly income. The higher the education background was the lower the leisure benefits cognition was. The higher in information search level of city tourists was, the less of time for taking buses was. The higher in information search level of city tourists was, the higher the leisure benefits cognition was. The less of time for taking buses in city tours was, the higher of leisure benefits cognition of tourists was.