並列摘要
The insurance industry has become a part of life as it is also quite popular in Taiwan. Under the competitve environment, how to improve income is a most important issue. Target samples of 285 insured individuals in chung-li were selected and responses were analyzed with SPSS. The results of this study revealed strong correlation between service quality and corporate image. Moreover, service quality and corporate image also have strong relationship with purchase intents. The implications of this study are discussed from both the research and managerial perspectives.
被引用紀錄
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