高雄市民對壽山國家自然公園認知與態度之研究

The study of Shoushan national natural park cognition and attitude by Kaohsiung citizens

劉馥瑤(Fu-Yao Liu) ； 陳朝圳(Chao-Tzuhn Chen)

《休閒觀光與運動健康學報》 6卷1期 (2015/12) Pp. 70-86

摘要

本文旨在探討高雄市民對壽山國家自然公園的「自我認知」、「情感體驗」與「行為傾向」之關係。採判斷抽樣實施問卷發放，有效問卷共計364份，回收率為91%。數據處理涵蓋因素分析、T檢定、單因子變異數與皮爾森相關分析。結果顯示受測者的性別、年齡及職業對自我認知達顯著差異，而情感體驗方面則以性別、婚姻、職業與到訪次數具顯著差異，行為傾向僅有性別呈現顯著差異；情感體驗對自我認知與行為傾向達顯著相關。未來管理部門若能加以重視，將有助於提昇城市居民對國家自然公園的認同。

關鍵字

自我認知 ； 情感體驗 ； 行為傾向

並列摘要

The purpose of this study was to explore the relationship among the Kaohsiung citizens’s for self cognition, emotional experience and behavioral tendencies for Shoushan national natural park. By using purposive sampling, a questionnaire survey was conducted, and 364 valid samples were retrieved, valid questionnaire rate is 91%. Various statistical methods were conducted, including factor analysis, t-test, One-way ANOVA and Pearson correlation coefficient for statistical analysis. The results showed that: self cognition for different gender, ages and occupation reached were significant level; emotional experience for gender, marital status, occupation and number of visits were significant level. different gender reached a significant level for behavioral tendencies. Emotional experience of self-awareness and behavioral tendencies were significant correlation. If the next administration to pay attention to, it will help to improve the public identity of the national natural park. The findings will provide the related authorities to promote citizens on national natural park identity.

並列關鍵字

Self cognition ； emotional experience ； behavioral tendencies