隨著科技發達,近年來國人工時縮短,國民所得增加,加上週休二日的政策實施,因此,在工作之餘對於休閒活動更加頻繁。近年來政府積極推動全民運動,已將運動中心營運模式推展至全國。為了深入瞭解現行運動中心使用民眾的休閒動機及體驗價值是否能提升他們的參與滿意度,進而對外營造「運動中心與使用者」的長期關係,對內進行各項場館設施的品質維護。本研究以新北市土城國民運動中心的使用者為研究對象,並利用問卷的方式來調查分析,總共發問卷410份,扣除無效問卷8份,有效問卷402份,有效回收率為98.04%。實證顯示:新北市土城國民運動中心使用者的休閒動機、體驗價值與參與滿意度有正向的關係影響。本研究希望能提供經營者更多客觀的資訊,能夠更加瞭解使用者之需求,進而增加市場競爭優勢,達到永續經營之目的。
Accompanied with the improvement of technology, the shortened working hours, the increased national income and the implementation of Two-day weekend policy, the need of people to anticipate in leisure activities after their spare time has become more frequent. In recent years, the government promotes "Country-wide Sport" actively, and has extended the business model of sports centers to the whole country. To deeply examine the relationship among sports centers users' leisure motivation, experiential value and their participation satisfaction, and using these findings to internally set up a long-term "sports centers-users" relationship and internally implement the quality maintenance of facilities in these sports centers. Based on anticipants of Tucheng CiVil Sports Center, this paper used questionnaire method and finally collected 402 valid respondents (effective response rate was 98.04%). Empirical findings showed that the anticipants' leisure motivation and experiential value will both positively influence their participation satisfaction. This research aimed to provide more objective information to the operators of sports centers for getting deeper understanding of what the users need, thereby enhancing its market competitive advantage to achieve the target of sustainable development.