本研究有效問卷600份,在高度有效的信、效度統計分析獲知:信度.91,效度65.52%,以女性、31-40歲、大學(專)、學生、住高雄市茄萣區本地、已婚、月收入2-3萬元及家中人數2-4人為各項比例最高。旅遊資源吸引力總平均數3.92,前三名的排序:「因烏魚可作成烏魚子與烏魚料理吸引」、「邀約朋友、親人品嚐高雄烏魚的美味」、「因朋友、親人、告知而到此來旅遊」。由因素分析法,獲得「親子活動」、「親友邀約」與「烏魚料理」三個因素。藉由差異分析結果得知,性別、婚姻、年齡、職業、居住地、家庭人數與月收入的人口背景變項之差異,會造成遊客對於高雄市茄萣區烏魚海鮮美食節暨浪花捲捲節活動旅遊資源吸引力之影響。唯獨「學歷」的背景變數不會造成影響。再由多元迴歸分析得知,「烏魚料理」因素對於此一活動,共可解釋遊客「因烏魚可作成烏魚子與烏魚料理吸引」之變異量達72.3%,表示「烏魚料理」在高雄市茄萣區烏魚海鮮美食節暨浪花捲捲節活動最具影響成效。
In this study, 600 valid questionnaires, in a highly effective reliability and validity of statistical analysis was informed: .91 reliability and validity of 65.52%, female, 31-40 years old, university (tertiary), student living Cieding local, has been marriage, monthly income 20,000-30,000 dollar and in the home of the highest proportion of the number of 2-4 people. Recreational attraction overall average 3.92, the top three in sequence: "for herbs can be made of black roe and mullet dishes to attract", "invite friends and relatives to taste the deliciousness of Kaohsiung mullet", "Because of friends, relatives, told to come here to travel". By the factor analysis, won the "family activities", "friends and relatives offer" and "mullet dishes" three factors. According to the results of the differences analysis, the differences in gender background, sex, marriage, age, occupation, place of residence, family number and monthly income background variables will cause visitors to the Kaohsiung Cieding district mullet seafood food festival and spray roll The influence of the attractiveness of tourism resources. Only the background variable of the "academic" will not be affected. From the multiple regression analysis, we found that the "mullet fish" factor for this activity, can explain the visitors "because the herd can be made of black roe and mullet cuisine to attract" the amount of variation of 72.3%, said "mullet fish" In the Kaohsiung City Cieding district mullet seafood food festival and the spray roll festival activities most influential results.