博物館文物展示符碼構成與溝通之探討以「古代兵器大展」為例

博物館展示資訊的存在，建立在物與人互動的過程，溝通過程以語言與非語言進行傳達與溝通。博物館文物展示不只著重於器物本身的描述與功能的傳達，還需將文物置於文化脈絡情境中詮釋，即藉由共通或系統性符號與意義組成，包括色彩、形狀、聲音、文字等視覺與聽覺的元素，利用相近或模擬的圖像，以及對比等方式構成展示符碼，以協助文物本身的傳達，與觀眾有效溝通。本文以國立科學工藝博物館「古代兵器大展」為例，探討構成展示符碼，利用觀眾及導覽解說員的問卷調查分析，從展示空間、文物資訊、文物認知等面向，評估其溝通的效益。

關鍵字

文物展示；展示符碼；展示溝通

並列摘要

The existence of museum display information is based on the process of interaction between objects and people, and the communication process is conveyed and communicated through language and non-verbal. The exhibition of cultural relics in museums not only focuses on the description of the objects themselves and the transmission of their functions, but also needs to place the cultural relics in the context of the cultural context and interpret them, that is, they are composed of common or systematic symbols and meanings, including colors, shapes, sounds, characters and other visual and The auditory element uses similar or simulated images and contrasts to form display codes to assist in the communication and communication of cultural relics. This article takes the "Ancient Weapons Exhibition" as an example to discuss how to construct the cultural relic display code, communicate and communicate, and understand the audience's cognition and response (decoding) to the display code. Investigate and analyze, and discuss the communication benefits of display codes from the perspectives of display space, cultural relic information, cultural relic awareness, etc.