- 期刊
博物館觀眾研究與展示評量之評述
A Study of Museum Visitor Research and Exhibition Evaluation
摘要
本文採文獻研究為主，探討觀眾研究與評量之意義、展示評量之種類與方法，及觀眾研究與展示評量相關研究等，綜合現有相關理論及研究與觀點之內容分析。在現代博物館以「觀眾取向」（visitor-oriented）的運作模式之下，與觀眾間互動變得更為頻繁，而藉由展示品了解觀眾之意義內涵，可涵括紀錄觀眾在博物館內從事觀覽之活動、動機，及滿足程度之評估等，其結果能成為改善或新設計之參考。整體而言，其可分為觀眾與展示之不同導向研究，而不論是應用問卷調查、觀察、訪談或其它研究方法，會因時間、程序及有效性等考量，而有不同之作法，此乃繫於評量研究之內容，同時使用何種工具能有效實施，同樣地也應取決於目的與結果之設定：博物館為了提供最佳服務及對營運上尋求改進，評量研究是不可或缺，且評量研究之結果，應有所回饋，非只是了解結果便結束。
並列摘要
This study mainly adopts documentary research to investigate the meaning of visitor research and evaluation, types and methods of exhibition evaluation and other studies related to visitor research and exhibition evaluation and make a content analysis combined with existing relevant theories, researches and viewpoints. Under a ”visitor-oriented” business model, modem museums interact with visitors more frequently. Therefore, to investigate the meaning of visitor through exhibition object, it may include the recording of a visitor's visiting activities in a museum, motive, satisfaction evaluation, etc. The results may serve as a reference for improvement or new design. In general, there are two research aspects-visitor and exhibition. The use of questionnaire, observation. interview or other research methods may vary in consideration of time, procedure, validity, etc. It depends on the content of evaluation research, the tools used for effective implementation as well as the setting of purpose and result. For museums that seek to provide better service and make business improvement, evaluation researches are indispensable. Besides, the results of an evaluation research should have some feedback instead of simply bringing the research to an end after they are understood.