Discussion on the Marketing Strategy of Contemporary Art: Take Murakami Takashi for Example

Yan-Ting Lin ； Kuo-Kuang Fan

《設計研究》 10期 (2014/09) Pp. 47-50

並列摘要

In the trend of globalization, the marketing channel of works by contemporary artists is exposed to the public through media, gaining more marketing channels and marketing management. Numerous business opportunities are linked in the contemporary art industry, maximizing the value of contemporary art. This not only enhances the value itself but also the effect of interdisciplinary links, further pushing the contemporary art industry into a business model of globalization. The artist Murakami Takashi integrates the contemporary visual art industry, does interdisciplinary cooperation and circulation, and uses his own contemporary works to create a new art brand, and he has even set up an art agency for diversified development and the mode of marketing management. As a good example for the marketing strategy of contemporary artists, it spreads itself and at the same time his creation value was maximized.

並列關鍵字

Contemporary Art ； Murakami Takashi ； Marketing Strategy ； Business Model