國人對高爾夫球場遊憩需求之研究

A Study of Residents' Recreation Demand about Golf Course.

劉碧雯(Pi-Wen Liu)

《大專體育學術專刊》 94年度 (2005/05) Pp. 200-210

https://doi.org/10.6695/AUES.200505_94.0019

摘要

本研究旨於探討不同社經特性、旅遊特性的國人，對於高爾夫球場遊憩之需求，以期使球場業者能針對國人遊憩需求，提供適切的遊憩服務，具體發揮高爾夫球場所具備之遊憩功能；並也使政府相關單位能針對國人遊憩需求，評估高爾夫遊憩活動推展之可行性，從而解決國內休閒遊憩空間不足問題。研究方式係採問卷調查進行，針對台中縣市地區居民進行分層隨機抽樣，共獲得388份有效問卷；並運用描述統計、卡方檢定、因素分析、多變量變異數分析、單因子變異數分析、相關分析、t檢定等統計方法，進行研究結果描述及假設驗證。經實證分析結果得知，國人對高爾夫球場的遊憩需求可區分為「多元休閒娛樂」、「附加服務」、「都會遊憩」、「專業指導」四項因素，其中又以「多元休閒娛樂」需求程度最高；遊憩需求則受個人年齡、教育程度、職業、婚姻狀況、月收入、居住地點、旅遊地點、旅遊習慣、旅遊同伴、旅遊動機、球場消費型態等變項所影響，而有不同的需求重視程度。

關鍵字

高爾夫球場 ； 遊憩需求

並列摘要

This research aiming at the discussing on the native citizen with different social, economic characteristics and with different travel favorite would have different requirement on recreational demand for the golf course. The conclusion wanted to help the golf course managers to provide the suitable recreational service for the native recreational demand, moreover to extend the recreational function of the golf course concretely. It as well would allow the government relative offices to estimate the possibilities developing golf activities for the people requested recreational demand, and to solve the shortage problem of the native leisure recreational space. Questionnaire survey was used as a major method by the research. 388 valid samples were obtained by stratifies sampling in Taichung. Data were analyzed by descriptive statistics, χ^2-test, factor analysis, MANOVA, one-way ANOVA, correlations analysis, and t-test. The approved result came out the recreational demand could be apart to four factors: multi-recreation items, extra-service, metropolitan recreation, professional direction and the multi-recreation items beard the highest required degree. The recreational demand would be influent by the varieties from age, education, occupation, marriage, income per month, location, traveling destination, traveling behavior, traveling partners, traveling motivation and consumptions of golf course, these caused the different requirement.

並列關鍵字

golf course ； recreational demand