觀光旅館發展館外餐廳關鍵核心資源與評估指標之研究

本研究以資源基礎理論觀點，探討台灣旅館業發展館外餐廳的核心資源與評估指標。首先，以文獻探討與深入訪談法，歸納發展館外餐廳的能力指標，了解發展館外餐廳之核心資源與能力，並由10位專家經由模糊德爾菲法(Fuzzy Delphi Method, FDM)，客觀地篩選出成立館外餐廳具關鍵性的核心資源與評估指標，研究結果歸納出「有形資產」、「無形資產」、「個人能力」與「組織能力」等四大構面，以及「實體資源」、「財務資源」、「品牌/商譽資源」、「技術資源」、「關係資源」、「行銷資源」「人力資源」與「組織資源」等八項衡量指標以及三十一項評估因子，研究結果對台灣旅館業發展館外餐廳具有實務應用之價值。

關鍵字

觀光旅館；館外餐廳；資源基礎理論；模糊德爾菲法

並列摘要

This study adopts the resource-based theory to explore the core resources and impact indicators of the affiliated restaurant development for tourist hotels in Taiwan. First, the methods of literature reviews and in-depth interviews are used not only to induce capability indicators for the development of affiliated restaurants but also to understand core resources and capability of affiliated restaurants. Next, based on the Fuzzy Delphi Method (FDM), 10 experts objectively select critical core resources and impact factors for the establishment of affiliated restaurant. From the results, this study concludes four dimensions - ＂physical assets＂, ＂intangible assets＂, ＂personal ability＂, and ＂organizational capacity＂, eight measurement indicators - ＂tangible resources＂, ＂financial resources＂, ＂brand/ reputation resources＂, ＂technical resources＂, ＂relational resources＂, ＂marketing resources＂, ＂human resources＂ and ＂organizational resources＂, and thirty-one items of evaluation factors. Therefore, the results contributes to the practical applications in development of affiliated restaurants for Taiwanese hotel industry.