淺議中國大陸體育競賽表演業的發展

On the Development of the Sport Performance Industry in Mainland China

崔晉靜(Jin-Jing Cui)

《兩岸體育學術研討會論文集》 2014年 (2014/12) Pp. 1-12

摘要

中國競賽表演業是20世紀90年代興起的一類新興產業。經過20多年的發展，中國大陸體育競賽表演業日益活躍；體育賽事活動　數量與影響力不斷提升；具有中國特色的籃球、排球、桌球等項目的國內聯賽已經具備了一定規模；精品賽事增多、大型綜合運動會的市場開發取得了良好效應。然而，中國大陸競賽表演業也面臨一些困難和問題，諸如體育賽事資源壟斷、市場運作不夠充分、賽事缺乏大型專業體育仲介機構的有力支援以及區域發展不平衡等。我們應該通過更大的努力，使那些有特色、有優勢的項目，能夠形成像美國NBA聯賽那樣有檔次、有影響的體育競賽表演業，使作為體育大國的中國在體育競賽表演業上具有世界級的水準和知名度。

關鍵字

體育競賽表演業 ； 中國大陸 ； 快速發展

並列摘要

In the 1990s, sports events have emerged as a performance industry in China. After twenty years of development, the Sport Performance Industry here has become increasingly active: the number of sporting events and their influence are growing continuously; with clear Chinese characteristics, basketball, volleyball, table tennis leagues are already well established in China; large comprehensive games received sound market development and have their quality events increasing in number. However, the industry in Chinese mainland has also been confronted with numerous difficulties and problems, such as sports resource monopolies, insufficient market operation, unbalanced regional development and the inadequacy of large-scale professional sports agencies. As a major sport country, China needs more efforts to achieve world-class standards and popularity in its Sport Performance Industry. In doing so, it's possible that some unique sports in which China have advantages can have further improved status and influence on a par with other famous sports events like NBA in the United States.

並列關鍵字

Sport Performance Industry ； mainland China ； Rapid development