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  • 會議論文

體育賽事對城市競爭力效應的研究

Research On the Effect of Sports Events On Urban Competitiveness

摘要


採用問卷調查的方式,通過因素分析構建的體育賽事對城市競爭力的主要效應,即品牌效應、經濟效應、文化效應。並對體育賽事對促進城市競爭力的效益機制進行了討論,三個效應相輔相成自成體系,互相依靠同時也互相促進形成一個三維立體的拉力。並認為體育賽事促進城市競爭力的發展不是直線型的,也不會成為“倒U型”,而是一種螺旋的緩慢的促進過程。

關鍵字

體育賽事 城市競爭力 效應

並列摘要


By means of questionnaire survey, the main effect of sports events on urban competitiveness is analyzed by factor analysis. And the benefit mechanism of sports competitions to promote urban competitiveness is discussed. The three effects are complementary to each other. And that the development of sports events to promote the competitiveness of the city is not a straight line type, nor become a "inverted U", but a slow process of the spiral.

並列關鍵字

Sports events City competitiveness Effect

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