影響水稻品種技術移轉意願因素之研究－以臺中區農改良場為例

Studies on the Factors to the Adoption Willingness of New Rice Variety - A Case Study in Taichung District Agricultural Research and Extension Station

林靈(Ling Lin) ； 陳世芳(Shih-Fang Chen) ； 楊嘉凌(Jia-Ling Yang)

《臺中區農業改良場研究彙報》 153期 (2021/12) Pp. 21-33

摘要

為了解影響業者技術移轉水稻品種意願因素，本研究以承接臺中區農改良場水稻品種之業者為調查對象進行質性研究探討。臺中區農改良場的水稻技術移轉案以企業承接最多，承接企業均無設立育種部門，多以技術移轉農政單位研發之品種為主，多數受訪業者表示在技術移轉品種前會先進行試種、米飯食味官能評估及市場調查，評估後才會進行技術移轉。影響業者技術移轉意願最重要的因素為水稻的食味品質與其是否具有耐生物、環境逆境等品種特性，而新品種是否能增加顧客滿意度，提高產品銷售量以及技轉授權金的價格亦是影響技術移轉意願的重要考量。研發單位在育種過程，能先獲知目標市場的需求及技術移轉意願，研發成果將更有效對接產業需求並落實產業應用，有助於我國糧食產業之發展。

關鍵字

水稻品種 ； 技術移轉 ； 技術移轉意願

並列摘要

In order to understand the factors that influence the willingness of the adopters to diffuse new rice varieties. Both via questionnaire and interviewing process were undertaking in this study. The results shown that. Most cases of rice technology transfer were adopted by enterprises and none of them having breeding unit to manipulation, adoption object were the rice varieties developed only by agricultural research institutes. Most of the interviewees stated that they would conduct trial planting, appraisal of rice taste, and marketing potential survey before diffusing the rice varieties to growers. The most important variety characteristics that affected the adopters' willingness found to the eating quality, resistant to biological / environmental adversity. As for inducing adoption willingness, it is to increase customers' satisfaction and better product sales amount, and technology transfer fees were also concerns as well. During the breeding process, if the breeding target setting could reach earlier to the needs of the target market and the adopters' willing, then the researcher's achievement will be more effective in docking industry demand, to the upgrade the food crop industry for our country.

並列關鍵字

rice variety ； technology transfer ； adoption willingness