台灣便利商店員工使用數位學習平台的學習成效之研究

二十一世紀是科技蓬勃發展的時代，同時也是環境快速變遷的時代。目前台灣便利商店展店密度在全球屈手可指，同業良性的競爭帶動企業對門市人員服務品質的要求，教育訓練亦成了該產業經營績效的重要課題，因此便利商店紛紛導入數位學習平台，解決分散在不同地區的門市工作人員，讓教育使其有一致的訓練學習課程。本研究主要以學習風格、知識創造模型、數位學習平台品質此三個構面，探討台灣便利商店員工的數位學習之成效。經由研究結果實證，數位學習者的學習風格對數位學習的成效並無顯著的影響，但知識創造模型中的社會化、組合化和內化皆與數位學習成效有所影響，且數位學習平台的資訊品質及系統品質皆對學習成效有所影響。因此，本研究認為相關業者應該更加重視學習者的知識創造過程以及數位學習平台的品質，並加強數位平台的互動性與開放式的資訊交流，以吸引學習者的使用意願，進而增進數位學習之成效。本研究期望提供此結果給便利商店業者及數位學習業者做為參考依據。

關鍵字

便利商店；學習風格；知識創造模型；數位學習平台品質；數位學習成效

並列摘要

The 21st century is an era characterized by a high rate of change in technology and environment. Nowaday, the convenience store in Taiwan under intense competition, the companies have to demand higher service quality of store personnel and view education training as a key to improving their business performance. In recent years, all of them have implemented an e-learning platform to provide consistent training to store staff in different areas. This study uses a model consisting of three dimensions, including learning style, knowledge creation model, and e-learning quality, to investigate the effectiveness of e-learning platforms currently adopted by the convenience store companies. Results indicate that respondents have knowledge creating activities on their e-learning platforms and consider information and system quality as important. This finding suggests that the companies make more effort to improve the interactivity and the openness of information exchange of their e-learning platforms. This paper offers some suggestions to convenience store and e-learning companies to help them increase the effectiveness of their e-learning platforms.