商營社群媒體的自律與問責：政治經濟學取徑的批判

Self-Regulation and Accountability in Commercial Social Media: A Critique from Political Economy Approach

胡元輝(Yuan-Hui Hu)

《傳播文化與政治》 8期 (2018/12) Pp. 37-76

摘要

假新聞議題受到全球高度關注之後，社群媒體在假新聞傳播上所扮演的角色亦廣受議論。在言論自由與社會責任的糾葛之下，商營社群媒體企圖以若干消極的自律作為來解消外界壓力。本研究從政治經濟學取徑檢視商營社群媒體的運營機制及其所形塑的公共領域，期能釐清參與型與企業型兩種社群媒體概念的意義與侷限，並透過社群媒體本質與功能的釐清，為社群媒體的問責機制理出可資依循的解決方向，進而探討公共型社群媒體在當前資訊環境中的可能與挑戰。

關鍵字

公共領域 ； 企業型社群媒體 ； 自律 ； 社群媒體 ； 假新聞

並列摘要

After the issue of fake news started receiving world-wide attention, the role of social media in disseminating fake news has also been widely discussed and debated. Under pressure to maintain an equilibrium between freedom of speech and social responsibility, commercial social media have attempted to put in place several perfunctory self-discipline measures as a response to outside scrutiny. The study intends to examine the operation mechanism of commercial social media and the public sphere it shapes from the perspectives of political economy. It hopes to clarify the meanings and limitations of two types of social media concepts: participatory and corporate. By illuminating the nature and functions of social media, the future direction of the accountability mechanisms within social media can be established. Finally, the possibilities and challenges encountered by the public social media under the current information environment are discussed.

並列關鍵字

corporate social media ； fake news ； misinformation ； public sphere ； self-discipline ； social media