社群媒體溝通與互動心境對組織績效的影響: 以透明度觀點出發

The impact of social media communication and interactive affection on organizational performance: a perspective from transparency

黃珺(Huang Jun)

指導教授 ： 周致遠

國立政治大學/商學院/資訊管理學系/碩士(2022年)

https://doi.org/10.6814/NCCU202200694

摘要

隨著社群媒體飛速發展，現今社群媒體溝通所具備的透明度和便捷性，為很多組織帶來了諸多好處和良機。各組織面向外部的活動和工作得到了發展，與此同時，組織内部的成員與組織外界亦形成了更加透明的聯繫。社群媒體溝通的透明度和組織與外部共享的訊息的透明影響了組織内部成員的情感和行為，從而潛移默化地改變了整個組織。因此，本研究站在透明度的視角俯瞰，探討了社群媒體溝通如何通過改變成員的互動心境來影響整體的組織績效。期許將能為社群媒體、透明度、組織管理領域提供新的觀點，並為未來的相關研究提供建議。

關鍵字

社群媒體 ； 互動心境 ； 組織績效 ； 透明度

並列摘要

With the development of social media, the transparency and convenience of social media communication have brought benefits and opportunities to organizations. Organizations’ external activities and work have been developed. However, members of organizations have formed a more transparent connection with the outside world. The transparency brought about by social media and shared external information influences the affections and behaviors of members in an organization, thus subtly altering the whole organization. Hence, from the perspective of transparency, we explored how social media communication affects organizational performance by changing members’ interactive affections. We sincerely hope that we will be able to offer new viewpoints and provide potential suggestions for related future studies in the research fields of social media, transparency, and organizational management.

並列關鍵字

Social media ； Interactive affection ； Organizational performance ； Transparency

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