旗山商圈再造產學合作計畫

The Cishan Business District Reconstruction Industry-University Project

王怡強(I-Chiang Wang)

《專利與產學合作計畫報告》 7卷1期 (2021/09) Pp. 15-25

https://doi.org/10.6584/RPICP.202109_7(1).0002

摘要

旗山商圈商圈再造產學研究計畫是希望透過規劃未來重點工作，以提升旗山地區觀光印象成為魅力商圈。而促進商圈再生及加速商業繁榮，除了不定期舉辦活動外，商店街特色商店聚集形成商圈及街區視覺意象結合，及地方特色產品之品牌形象、觀光資訊提供、網站建置亦將為區域行銷帶來加分效果。本產學計畫內容包括：塑造商圈特色、結合文化產業帶動商圈觀光發展、強化地方競爭力及整合行銷規劃與執行。預期效益包括1.套裝遊程的推動，讓消費者充分感受香蕉故鄉文化老街的活力，進而達到促進消費之目標，2.透過專業教育訓練課程，協助提升店家整體經營管理與行銷服務等品質以提升良好商業環境品質，進而提高店家市場競爭力。3.藉由整體計畫的實施推動，有助於地方特色產業產值提升及增加地方就業機會。

關鍵字

商圈 ； 商圈再造 ； 魅力商圈

並列摘要

The Cishan Reconstruction District Industry-University Project is to plan future key tasks to enhance the tourism impression of Cishan Business District and become a Commercial District. To promote the regeneration of business districts and accelerate business prosperity, in addition to occasional activities, special shops in the shopping street gather to form a combination of visual images of the business district and the district, and the brand image of local characteristic products, tourist information provision, and website construction will also be used for the district marketing brings bonus points. The contents of this industry-university plan include: shaping the characteristics of the business district, combining cultural industries to promote the development of tourism in the business district, strengthening local competitiveness, and Integrated marketing planning and execution. The expected benefits include: 1. The promotion of the package tour, allowing consumers to fully experience the vitality of the banana hometown cultural old street, and then achieve the goal of promoting consumption, 2. Through professional education and training courses, assisting in improving the overall management and marketing services of the store. Improve the quality of a good business environment, thereby increasing the market competitiveness of stores. 3. The implementation of the overall plan will help increase the output value of local characteristic industries and increase local employment opportunities.

並列關鍵字

Business District ； District Reconstruction ； Commercial District

參考文獻

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