近年來,台灣遇到了金融海嘯和全球經濟衰退,因此企業生存也變得日益激烈,為了繼續存活下去,企業必須加快新產品的開發以求生存。而在金融業,也面臨同樣的情況。特別是台灣在2001年通過金融六法後,許多金融機構開始合併,因此,競爭已變得更為激烈。然而,根據以前的研究表明,在金融業,新產品推出後的績效是不容易達成的。因此,這項研究的主要目的是討論如何提高開發新產品推出後績效的成功。這項研究還探討了知識管理與價值創造之間的關聯,這兩者對於新產品績效的影響,目的希望能從知識的培養,銜接到研發新市場的能力與所推出的產品能更有效的去做結合,降低新產品推出的失敗率。
In recent years, Taiwan has encountered a financial crisis and global economic downturn. In order to survive the increasingly fierce competition, companies have to accelerate the development of new products. The financial industry is also facing the same situation. In 2001, many financial institutions began to merge. Thus, the competition became more intense. However, previous research suggested that development of new products is not easy in the financial industry. Therefore, the primary objective of this study is to discuss how to improve the success of new product development. This research also investigates the association between knowledge management and value creation, and their impact on new product performance.