- 期刊
- OpenAccess
THE THEORETICAL BASIS OF INFLUENCE AND THE STRUCTURE OF MARKETING ENVIRONMENT
並列摘要
The article is devoted to the justification of the nature and structure of the external environment of marketing. The study proves that the data analysis of the environment - is just one of many elements in the process of marketing strategy. The main task of monitoring – is to define the environment trends, issues, events or signals aimed to encourage the company management to revise the strategy and tactics of marketing.
延伸閱讀
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