- 期刊
- OpenAccess
Effect of Emotional Advertisement on quitting smoking: A Case of Korean College Students
摘要
In this research paper tried to focus on the effect of emotional anti-smoking ad on giving up smoking. More specifically, we have targeted college students to analysis the effect of non-emotional or less emotional and more emotional ads on quitting smoking. We have used 120 college students, were shown different anti-tobacco ads and asked to rate them. Our statistical results shows students who perceive ads are emotional and clear tend to quit smoking.
延伸閱讀
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