休閒涉入、心流體驗及休閒滿意之關係－以擴增實境手機遊戲精靈寶可夢GO為例

Exploring the Relationship among Leisure Involvement, Flow Experience and Leisure Satisfaction - A Case Study of Augmented Reality Mobile Game, Pokemon Go

曹珮雯(Pei-Wen Tsao) ； 黃裕智(Yu-Chih Huang) ； 方文熙(David Fang)

《休閒產業與健康促進學術研討會》 2017 (2017/06) Pp. 7-18

摘要

擴增實境技術已逐漸發展成熟，近來搭著手機遊戲精靈寶可夢GO風潮，成為受人注目的焦點。在科技與遊戲結合之下，讓傳統的人機互動模式有所改變，提供使用者不一樣的體驗。擴增實境技術手機遊戲亦成為新潮流的休閒活動，但過去研究多在探討遊戲設計及使用者體驗，鮮少以休閒的觀點對手機遊戲進行深入的研究與分析。因此，本研究旨在探討手機遊戲精靈寶可夢GO使用者休閒涉入、心流體驗與休閒滿意之關係。本研究採問卷調查法，以便利抽樣的方式針對手機遊戲精靈寶可夢GO使用者進行調查，有效回收問卷數共687份。將蒐集資料以次數分配、描述性統計、信度分析、迴歸分析等統計方法進行分析。研究結果發現，手機遊戲精靈寶可夢GO使用者以等級31-35、通常是自己去抓寶、近一個月每週玩21次以上、每次玩1小時至2小時內居多。使用者的休閒涉入對心流體驗與休閒滿意皆達顯著相關，心流體驗對休閒滿意亦達相關。研究結果可供給手機遊戲企業，未來在應用新技術開發遊戲時，可針對使用者的休閒涉入、心流體驗與休閒滿意作為設計依據，提供給使用者的不一樣的休閒體驗。

關鍵字

擴增實境 ； 手機遊戲 ； 休閒涉入 ； 心流體驗 ； 休閒滿意

並列摘要

Recently Augmented Reality (AR) has become the focus of attention with the mobile game Pokemon GO. With the combination of technology and games, the traditional human-computer interaction model has changed to provide a different experience for users. AR technology in mobile game has become a new trend of leisure activity, but most of the discussion is about game design and users' experience in the past studies. There are few literatures about mobile game in leisure view. Therefore, the study aims to explore the relationship among leisure involvement, flow experience and leisure satisfaction, AR mobile game, Pokemon Go. The study adopted survey method and convenient sampling to investigate the mobile game Pokemon GO users and 687 questionnaires were returned. The data analysis is used in frequency distribution, descriptive statistics, reliability analysis and regression analysis. The study found that thePokemon GO users' level is between 31 and 35. They usually play games by themselves. They have been playing more than 21 times a week for the past month and playing 1 hour to 2 hours each time. The users' leisure experience was significantly related to leisure satisfaction, and the flow experience wassignificantly related to leisure satisfaction. The results can suggestmobile game companies consider users' leisure involvement, flow experience and leisure satisfaction when they design the games with new technology. It can provide different leisure experience for users.

並列關鍵字

Augmented Reality ； Mobile Game ； Leisure Involvement ； Flow Experience ； Leisure Satisfaction