The development of travel study under the strategy of rural revitalization-a case study of Kengwei village, Zhaoqing

Chou, Chen-Hsiung ； Zhang, Si Mei

《中華創新發展期刊》 6卷1期 (2022/05) Pp. 4-13

https://doi.org/10.30141/JID.202205_6(1).0001

摘要

The purpose of this study is to explore whether Kengwei village in Zhaoqing can develop travel study as a way to realize rural revitalization. The research methods of this paper are literature analysis, PEST model analysis and expert interview. The research shows that Kengwei village has many and unique learning and traveling resources, and travel study can rely on the existing resources of Kengwei village to innovate the travel study product and service supply chain, which is suitable for the development of travel study, and the travel study industry can drive the development of rural revitalization. According to the survey results, to develop the travel study in Kengwei village, reasonable planning should be carried out, infrastructure construction must be improved, and residents should play the main role in rural construction.

關鍵字

Travel study ； Rural revitalization ； Zhaoqing city ； Kengwei village