博物館觀衆對新科技應用於博物館解說媒體之滿意度探索

故宮數位典藏計畫所開發的「3D虛擬文物展示系統」是結合許多新型態呈現方式的博物館解說媒體。而博物館觀眾對這類新科技運用於博物館解說媒體之真實滿意度為何？此類博物館解說媒體是否真能協助建立觀眾良好的參觀與學習經驗？等，均尚待探討。本研究以「個人背景」、「使用經驗」及此博物館解說媒體之「未來發展方向」三構面，建構出研究架構，同時採問卷調查法，試圖瞭解相關成效上的議題，並針對此類媒體未來的發展提出具體建議。研究結果顯示：受訪者對於此博物館解說新媒體的整體系統滿意度明顯感到滿意；且受訪者的個人因素中，不同年齡層級變項與不同教育程度變項之受訪者，對此博物館解說新媒體有明顯不同的滿意感受；再者，觀眾對於以短片與立體模型的方式來呈現文物的喜好度，遠高於純文字或是靜態影像的介紹；且於問卷的回覆狀況來看，大多數的受訪者都覺得此解說媒體有助於良好的文物知識學習與參觀經驗的建立，並且大部分的受訪者希望未來若有類似系統製作時，能以玉器、繪畫與瓷器為主要素材；若這類的光碟進行發售，大多數的受訪者覺得可以接受的價格是新臺幣500元以下。

關鍵字

博物館解說媒體；博物館解說媒體滿意度； 3D虛擬文物展示系統

並列摘要

Integrated presentational elements such as 3D Virtual Exhibition, multimedia interaction and video animation will be applied to museum interpretive media with the introduction of tablets or PDA voice wireless guiding devices. The ＂3D Virtual Artifacts Exhibition System＂ developed by the National Palace Museum is a museum interpretive media form that combines new presentational formats. However, it is necessary to understand the actual level of satisfaction among museum visitors toward these types of new technology. Whether these forms of museum interpretive media genuinely establish a positive recreational and learning experience for audiences remains to be seen. This study focused on three aspects of ＂individual background＂, ＂experience＂ and the ＂future developmental focus＂ of museum interpretive media. Relative effectiveness was examined using survey investigative method. From the results of this study, visitors possess a significant level of overall satisfaction with new museum interpretive media. Respondents of different age groups and educational levels exhibited different levels of satisfaction. In addition, respondents demonstrated a substantial preference for presentation methods that employ short videos and 3D models. The majority of respondents felt that these forms of interpretive media are helpful in establishing positive learning of cultural artifact knowledge and overall positive experience, and they hope to see source materials such as for jade, paintings and china if a similar system is implemented in the future. If CD-ROMs were to made available with this information, the acceptable price would be under NT$500. Based on these results, the museum should institute new museum interpretive media if it hopes to effectively communicate cultural artifact knowledge and establish a positive experience for visitors. In addition, content, presentation methods and retail value should be taken into account to create a high-quality and welcomed product.