1960年代以來臺灣企業博物館的發展脈絡

本研究主要探討臺灣企業博物館的發展脈絡與變化。主要研究對象為1960年代以降的企業博物館，以每10年為一個探討段落。從歷年來企業博物館所處的時代政經狀況、文化及產業相關政策措施，對應臺灣從工業社會走向消費文化社會的過程，試圖勾勒出企業博物館在不同年代時空下的不同面貌、類型與以及發展路徑上的關連現象。從研究中看出1990年代是公、私立企業博物館的分水嶺，而企業博物館的發展亦見證了臺灣產業發展的自由化、資本化、多元化的趨勢，但也呈現了南北及東西發展的不均衡現象。食品類與工藝類的企業博物館占了歷年總數的一半以上，以中小型企業為主，與歐美日的大型品牌企業熱中經營企業博物館的現象有些不同。而2000年之後，企業博物館的發展則與重視體驗經濟特色的創意生活產業與觀光工廠概念有高度關連性。

關鍵字

企業博物館；產業博物館；體驗價值；創意生活產業；觀光工廠

並列摘要

The main objective of this research is to analyze the developmental context of and changes in corporate museums over time in Taiwan. The key research subjects are corporate museums established after the 1960s, with analyses conducted for every decade. Taking into consideration political and economic conditions, cultural policies, and industrial policies and measures, as well as Taiwan's transition from an industrial society to a society of consumer culture, an attempt is made to illustrate the major phenomena among corporate museums from different eras based on their features, classifications, and developmental directions. The results showed that the 1990s marked a turning point for public and private corporate museums, and corporate museum development also underwent liberalization, capitalization, and diversification trends in line with Taiwan's economic progress. However, unbalanced development has occurred between northern and southern Taiwan, as well as between eastern and western Taiwan. Corporate museums based on food and crafts have made up more than half of the established museums over the years, the majority of which are small and medium-sized enterprises, which differ from corporate museums operated by European, American, and Japanese corporations with mega brands. After the year 2000, corporate museum development began to form close connections with the concepts applied to the creative lifestyle industry and tourism factories, which place strong emphasis on experience economy.