- 期刊
露營參與者動機對行為意圖的影響：滿意度中介效果的探討
How Campers' Motivation Influence Behavioral Intention: The Mediating Effects of Satisfaction
並列摘要
This study aims to examine the causal relationship among campers' motivation, satisfaction, behavioral intention and the mediating effect of satisfaction between motivation and behavioral intention. A total of 417 usable questionnaires collected by the convenience sampling method. All analyses were used IBM SPSS AMOS 24 and IBM SPSS Statistics 20, all parameters were estimated by the maximum likelihood method. The empirical results indicate motivation positively and significantly affect satisfaction and behavioral intention. Satisfaction positively and significantly affects behavioral intention and also play the mediating role between motivation and behavioral intention. This study provides theoretical for future research and managerial implications for camping activities' operators.
延伸閱讀
- 翁振益、熊明禮、李淑如、鄭瑩瑩（2021）。探討露營動機與露營旅行行為的關係－兼論露營持久涉入之中介效果。觀光旅遊研究學刊，16(1)，1-19。https://www.airitilibrary.com/Article/Detail?DocID=19936362-202106-202107020025-202107020025-1-19
- 王淑華、李城忠（2018）。露營體驗對同儕互動及生活滿意度之影響。觀光與休閒管理期刊，6(2)，39-48。https://doi.org/10.6510/JTLM.201812_6(2).0004
- 陳昱伶、黃瓊恩（2018）。露營動機、休閒涉入與環境屬性偏好關係之研究。運動健康休閒學報，(9)，54-63。https://www.airitilibrary.com/Article/Detail?DocID=22180710-201806-201808080017-201808080017-54-63
- 楊文廣、楊欽城、曾怡喬、林雅晨（2015）。露營的吸引力、遊憩體驗、滿意度對重遊意願之影響研究。運動休閒管理學報，12(4)，55-72。https://doi.org/10.6214/JSRM.1204.004
- 林志鈞、賀楚彎（2014）。A Study on Motivation, Perceived Value, Satisfaction and Re-Participation Intention of the High School Scout Jamboree。人文暨社會科學期刊，10(1)，67-82。https://www.airitilibrary.com/Article/Detail?DocID=18166571-201406-201502130031-201502130031-67-82