This study aims to examine the causal relationship among campers' motivation, satisfaction, behavioral intention and the mediating effect of satisfaction between motivation and behavioral intention. A total of 417 usable questionnaires collected by the convenience sampling method. All analyses were used IBM SPSS AMOS 24 and IBM SPSS Statistics 20, all parameters were estimated by the maximum likelihood method. The empirical results indicate motivation positively and significantly affect satisfaction and behavioral intention. Satisfaction positively and significantly affects behavioral intention and also play the mediating role between motivation and behavioral intention. This study provides theoretical for future research and managerial implications for camping activities' operators.