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Modern Religious Tourism in Taiwan: A Case Study of Fo Guang Shan Buddha Memorial Center

摘要


Fo Guang Shan Buddha Memorial Center, founded by Venerable Master Hsing Yun, is a newly opened Buddhist site in Taiwan, which not only serves as a combined museum, art gallery and religious landmark, but also a diverse cultural, education and art center whose total number of visitors in the first year of its opening exceeded ten million, higher than that of the Louvre in 2012, and has continued to rise in successive years. The Center also became the youngest museum to be recognized as a member of ICOM, receive ISO50001 certification, and listed on Tripadvisor as one of the top three tourist destinations in Taiwan within the first four years of its opening. Owing to more than just the stunning architectural complex and open space layout, a rich collection of permanent and temporary art exhibitions, live Buddhist and Chinese cultural performances, interfaith festivities, as well as social welfare events are among the contributing factors of the Center’s success. This paper aims to study the relationship between the modern approaches of Dharma propagation in Humanistic Buddhism and religious tourism in attempt to discuss the success of Buddha Memorial Center’s development as well as its future prospective in the dissemination of Buddhism.

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