新媒體環境下的經典傳播理論

How to Re-Thrive? Reconsideration of Classic Communication Theory in the New Media Environment

韋恩．旺塔(Wayne WANTA) ； 黃懿慧(Yi-Hui Christine HUANG)

《傳播與社會學刊》 42期 (2017/10) Pp. 1-22

https://doi.org/10.30180/CS.201710_(42).0002

摘要

Professor Wayne Wanta, a leading scholar in the research on agenda setting, looks back and traces his research program development. With a prolific body of research work, Professor Wanta first shares in this dialogue his views about to what extent the theory is limited with respect to effect-orientation. He then delineates the conditions and contextual factors in which the theory is effective. In addition to his reflections on the conditional factors, Professor Wanta explicates the challenge and opportunity for agenda-setting theory in the digital era. Finally, Professor Wanta shares his view of future research in this area.