台灣觀光2020永續發展策略

Taiwan Tourism 2020: A Sustainable Tourism Development Strategy

周永暉(Yung-Hui Chou) ； 歐陽忻憶(Hsin-Yi Ou-Yang) ； 陳冠竹(Kuan-Chu Chen)

《台灣當代觀光》 1卷1期 (2018/09) Pp. 1-20

https://doi.org/10.6348/TMT.201809_1(1).0001

摘要

在全球競爭激烈的旅遊環境中，交通部觀光局以開拓多元市場與活絡國民旅遊為兩大主軸研擬觀光新政策，在整體政策務實考量下，將「觀光大國」調整為「觀光立國」，不再追求數量成長，而是以深度旅遊為在地觀光求發展。「Tourism 2020──臺灣永續觀光發展方案」就是在此精神推動五大發展策略，分別以設定來台旅客1千萬與國民旅遊2億人次的總目標研提「輔導產業轉型、發展智慧觀光、推廣體驗觀光」方向邁入。「Tourism2020」是政府發展台灣觀光的上位指導計畫，期以「創新永續，打造在地幸福產業」、「多元開拓，創造觀光附加價值」、「安全安心，落實旅遊社會責任」為核心目標，透過落實不同的策略與執行計畫，持續厚植國旅基礎及開拓國際市場，並分年以生態旅遊、海灣旅遊、小鎮漫遊及脊梁山脈旅遊的四年旅遊主軸特色，強化體驗經濟時代的作為，導引整體觀光環境、軟硬體建設、產業人力、就業能量及服務品質等蓬勃發展，形塑台灣成為「智慧行旅、感動體驗」之亞洲重要旅遊目的地。

關鍵字

Tourism 2020 ； 永續觀光 ； 觀光策略

並列摘要

In the highly competitive global tourism environment, the Tourism Bureau of the Ministry of Transportation and Communications has developed a new tourism policy based on the two main themes of ＂Expanding and Diversifying Markets＂ and ＂Reinvigorating Domestic Tourism＂. Due to practical considerations, we will switch from pursuing the goal of becoming a major tourism nation by focusing mainly on growing the number of tourist arrivals, to focusing more on quantitative growth and developing in-depth tourism. In this spirit, the ＂Tourism 2020＂ Taiwan sustainable tourism development program promotes the five major development strategies of attracting 10 million overseas tourists, having 200 million domestic tourists, developing the ＂Guiding Industry Transformation＂ plan, developing smart tourism and promoting experiential tourism. ＂Tourism 2020＂ is the government's top guiding plan for the development of Taiwan's tourism. Its core goals are ＂innovation and sustainability, building a local happiness industry＂, ＂diversified development, creating tourism added value＂, ＂safety and security, implementing tourism social responsibility＂. Through the implementation of different strategies and implementation plans, we will continue to build the foundation for promoting domestic tourism and explore the international market. Based on the four-year tour highlights of ＂Year of Ecotourism,＂ ＂Year of Bay Tourism,＂ the ＂Year of Small Town Tourism＂ and the ＂Year of Mountain Tourism＂ we will reinforce the era of experience economy, guide the overall development of the tourism environment, and develop hardware and software, industrial manpower, employment energy and service quality. Our goal is to mold Taiwan into an important Asian tourist destination focused on ＂smart travel and touching experiences＂.

並列關鍵字

Tourism 2020 ； sustainable tourism ； tourism strategy