從日本温泉產業和民宿發展談台灣觀光發展戰略

A Study of the Strategic Planning of Tourism in Taiwan in the Light of Japan's Hot Spring and Minshuku (Homestay) Industries

德村志成(Tokumura Shisei)

《台灣當代觀光》 1卷1期 (2018/09) Pp. 21-33

https://doi.org/10.6348/TMT.201809_1(1).0002

摘要

眾所周知觀光產業的永續發展需要穩定的客源市場，而產品質量與多樣性，則是穩定市場的重要指標。但在市場極度競爭的態勢下，穩定性必然招致挑戰，此時產業的戰略性選擇則成為一個重要的課題。日本的溫泉產業與民宿業，多年來始終處於穩定增長趨勢，關鍵就在於有先進理念的指導和對傳統文化的執著。台灣的觀光資源與日本有較大的類似性，日本溫泉產業與民宿業的發展經驗可為台灣觀光產業的戰略選擇，提供一個借鑑與參考。

關鍵字

產品 ； 質量 ； 戰略 ； 溫泉 ； 民宿

並列摘要

A sustainable tourism industry requires a stable tourist source market, which is assessed by the quality and the variety of tourism products. However, over-competitiveness diminishes its stability. In this case, the strategic planning becomes critical. The hot spring and Minshuku (homestay) industries in Japan have demonstrated steady increases over the past years. This is due to the addressing of advanced concepts and the perpetuation of the traditional cultures. The tourism resources in Taiwan are identical to those in Japan. Therefore, the strategic planning in hot spring and Minshuku (homestay) industries in Japan can provide valuable references.

並列關鍵字

tourism products ； quality ； strategic planning ； hot spring ； Minshuku (homestay)