Academic research on Chinese versions of the Bible has so far rarely focused on the perspective of readers, nor has it been concerned with the reading habits and reading experience of ordinary readers. Based on field survey on Nanjing believers, this study analyzes reading habits of the Bible, choice of version, and the acceptance and evaluation of the Revised Chinese Union Version. An econometrical model is employed to estimate the determinants of the simultaneous coexistence of multiple Chinese versions of the Bible and of contemporary readers' acceptance and evaluation of the RCUV.