網絡關係、創新策略與經營績效關係之探究－以橡膠輸送帶製造業為例

An Exploration of Relationships among Network Relationship, Innovation Strategy and Business Performance: A Case Study of Rubber Conveyor Belt Manufacturing Company

周中理(Chung-Li Chou) ； 李炯東(Chung-Tung Li)

《經營管理論叢》 2009特刊 (2009/12) Pp. 175-194

https://doi.org/10.6872/OMR.200912/SP.0010

摘要

不同經營模式之企業，在網絡關係之建構與創新策略均會有所差異，以致影響其經營績效的表現。過去學術界在此方面的整合性研究仍是一項缺口，本研究採質性研究法，以橡膠輸送帶製造業為例，分別選擇在台灣以生產製造為導向企業與日本以研發設計為導向企業做為研究對象，探究其間之影響關係與其差異性。本研究主要結論包括以生產製造為導向企業，其網絡關係中之市場關係與社會關係的強化對於創新策略中之製程創新具有較高的影響力，而以研發設計為導向企業，卻對其創新策略中之產品創新產生較大之影響。此外，以生產製造為導向企業，其網絡關係中之市場關係越緊密其經營績效中之優勢資源越佳，而社會關係越緊密則對獲利率越有助益。不過以研發設計為導向企業，其網絡關係中之市場關係卻對經營績效中之獲利率較具影響力，而社會關係之建構則會較高程度的影響銷售成長率。至於以生產製造為導向企業，強化製程創新對經營績效之生產效率具較高程度影響，而以研發設計為導向企業，卻展現在對銷售成長率的較大影響力。另外以生產製造為導向企業，其產品創新越佳，經營績效之優勢資源相對越佳，而以研發設計為導向企業，則表現在對獲利率的較高度影響。進一步分析不論以生產製造為導向或以研發設計為導向的企業，如強化其市場創新，對經營績效的銷售成長相對越佳，但是以生產製造為導向企業，其管理創新對經營績效中之優勢資源具有較高影響力，而以研發設計為導向企業，則對獲利率產生較大影響

關鍵字

網絡關係 ； 創新策略 ； 經營績效

並列摘要

In the highly competitive environment, during the execution of every planned innovation strategy, it is very difficult to complete all the necessary resources and information alone while the innovation strategy is going to be put into practice. It must be done through establishing network relationship with other enterprises or social organizations, which can help to achieve the goal and benefit of the innovation strategy and enhance the business performance. This research is taking rubber conveyor belt manufacturing as an example, selecting both production-oriented and R&D-oriented companies as research objects and trying to find out the relation among network relationship, innovation strategy and business performance. The major findings are as the followings: First, for the business models under different oriented guidelines, the network relationship will have different influence degrees on the implement of different innovation strategies. Secondly, for the business models under different oriented guidelines, the network relationship will have different influence degrees on the business performance. Lastly, for the business models under different oriented guidelines, the innovation strategy will have different influence degrees on the business performance.

並列關鍵字

Network Relationship ； Innovation Strategy ； Business Performance