遊客生活型態、體驗與滿意度關係之研究－以蒜頭糖廠蔗埕文化園區為例

A Study of the Relationship among Tourism Image, Life Style, Experience and Satisfaction-A Case of Saun-Tou Sugar Factory

莊鎧溫(Kai-Wayne Chuang) ； 吳昌遠(Chang-Yuah Wu) ； 許嘉真(Chia-Chen Hsu)

《經營管理論叢》 7卷2期 (2011/12) Pp. 39-49

https://doi.org/10.6872/OMR.201112_7(2).0014

摘要

本研究目的在探討蒜頭糖廠蔗埕文化園區遊客之生活型態、體驗與滿意度關係，以因素分析、相關分析及迴歸法進行統計分析。研究結果發現：1.研究發現生活型態、體驗及滿意度三者之間均有顯著相關；2.分析生活型態與體驗對滿意度的關聯性，發現生活型態對體驗的顯著影響、生活型態對滿意度的顯著影響、體驗對滿意度的顯著影響均得到支持；體驗對生活型態與滿意度之中介效果亦得到支持。

關鍵字

生活型態 ； 體驗 ； 滿意度

並列摘要

The purpose of this research is to investigate the relationship among life style, the tourist experience and the tourist satisfaction of the Suan-Tou Sugar Factory. The tools used for data analysis are factor analysis, correlation analysis and regression analysis. The results of this research are as following: 1. Study found that life style, experience, satisfaction were significantly correlated between the three; 2. To analyze the correlation among life style, experience, and satisfaction. The result reveals that life style has an significant effect on experience and satisfaction. Besides, experience has much influence on satisfaction as well. In other words, experience has a mediating effect, on life style and satisfaction.

並列關鍵字

Life Style ； Experience ； Satisfaction